Marketing Manager

Email Marketing:

• Own and manage the email marketing program, including process ownership and optimization, lead database hygiene, campaign implementation, and reporting, with the goal of driving more marketing qualified leads
• Optimize marketing automation and lead nurturing processes through email, social, and other inbound and outbound channels
• Manage the lead database to improve global marketing and targeting capabilities through data set cleansing, standardization and expansion
• Establish and implement Account-Based Marketing strategies across prospects and existing customers

Online Marketing:

• In charge of attracting site traffic through Search Engine Optimization, converting that traffic into new leads for the business, and nurturing to close those leads into customers
• Planning Web, SEO/SEM, email, social media, Google Adwords, display advertising, and retargeting campaigns
• Collaborate with internal teams to create web landing pages and optimize the user experience to continuously generate visitor conversions

Trade Shows & Webinars:

• Work with internal stakeholders to establish the process, coordinate, organize and drive webinars to draw more leads
• Evaluate and drive trade show participation to optimize lead generation through the channel

Reporting & Analytics:

• Establish closed-loop analytics with sales to understand how inbound and outbound marketing activity turn into customers, and continually refine the process.
• Responsibility for budgetary planning and control of digital marketing
• Manage all reporting, ROI, pre- and post-event marketing operations for trade show, seminar, and other field marketing initiatives
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies. Provide thought leadership and perspectives for adoption where appropriate